KIDStrong^®: Healthy Hydration Down to a Science

Molecular biologist George J. Murphy, Jr., PhD developed KIDStrong to not only deliver great flavor to taste buds, but utmost nutrition to growing children. Together, the following components make KIDStrong the ideal source of healthy hydration for kids:

KIDStrong Four-Stage Complex Carbohydrate Blend

Simply put, all sugars are not the same. Carbohydrates can generally be broken down into two classes: simple or complex. These categories can be further described by their glycemic index, which is simply a way of measuring the effect a carbohydrate will have on blood sugar levels. Research has shown that a diet rich in low glycemic index carbohydrates results in many healthful benefits, including lowering blood glucose levels, increasing insulin sensitivity, maintaining healthy body weight, and most importantly, reducing the risks of cardiovascular disease and adult-onset diabetes.

The KIDStrong Four-Stage Carbohydrate Blend consists of a combination of specifically chosen simple and complex carbohydrates resulting in an excellent overall glycemic index. This blend consists of:

Crystalline Fructose: The sweetest of the naturally occurring nutritive (caloric) sweeteners has many unique functional and nutritional properties that make it a valuable ingredient in a child's hydration beverage. Crystalline fructose is 1.3 times sweeter than less-expensive refined sugar, so less of the sweetener can be used allowing for a reduction in sugar content.

Organic Evaporated Cane Juice: Cane juice is another healthier, less processed alternative to refined sugar. Used in small quantities, organic evaporated cane juice is a natural source of sweetness and part of a healthy diet.

Trehalose: A natural energy source, trehalose is a functional sugar ideal for active children who demand great taste and fuel for their "on-the-go" lifestyles. Trehalose is used in a wide range of products due to its inherently mild, sweet flavor. It also provides preservative properties, powerful water-retention properties, and has the ability to suppress bitterness, stringency, and/or any harsh flavors.

KIDStrong Electrolyte Blend

During exercise, electrolytes (particularly sodium and potassium ions) are lost in sweat and these electrolytes must be replaced in order to keep the electrolyte concentrations of body fluids constant. The KIDStrong Electrolyte Blend consists of an optimal electrolyte profile (potassium citrate, potassium chloride, sodium chloride, magnesium gluconate, calcium gluconate) that replenishes electrolytes, promotes energy, and prevents fatigue.

KIDStrong Vitamin and Mineral Blend

The vast majority of soft drinks, energy drinks, and other beverages that are available today are not specifically designed with a growing child in mind, and therefore the vitamins and minerals contained in these beverages are often not adequate or beneficial for active, growing children. KIDStrong Enterprises has designed its own proprietary vitamin and mineral blend specifically designed around the demands of growing children. The KIDStrong Vitamin and Mineral Blend is power-packed with 20 vitamins, minerals, and nutrients, including vitamin C, vitamin B12, vitamin B6, folate, calcium, riboflavin, niacin, selenium and zinc.